With the increasing global focus on women’s health, the food, beverage, and dietary supplement markets are experiencing significant shifts. According to the latest report from Innova Market Insights, “Women’s Health: Food, Beverage, and Dietary Supplements Trends,” the market for products related to women’s health is growing at a compound annual growth rate (CAGR) of 12%.
This trend is driven by a heightened awareness of the unique physiological and hormonal changes women experience throughout different stages of life, such as menstruation, pregnancy, lactation, and menopause. As consumers increasingly seek products tailored specifically to women’s health needs, demand for these specialized offerings has risen rapidly. The report provides an in-depth analysis of key trends in the market and explores consumer research on various life stages of women, alongside product innovations designed to meet these needs.
Global Overview of the Women’s Health Market
Globally, the market for dietary supplements and food and beverage products specifically designed for women has seen a CAGR of 12% in new product launches. This reflects not only the rising demand for women’s health products but also the efforts of many companies to develop more targeted and innovative products to meet the unique needs of female consumers. From April 2023 to March 2024, dietary supplements accounted for 78% of new product launches targeting women, while food and beverage products made up 22%.
Europe Leads the Market, with Rapid Growth in Emerging Regions
Data from the Innova Global New Products Database reveals that Europe accounts for nearly half of the new product launches in women’s health dietary supplements, with a market share of 48% from April 2023 to March 2024 and a CAGR of 17%. This positions Europe as a leader in the global women’s health dietary supplement market.
Meanwhile, the Middle East and Africa (MEA) region has emerged as the fastest-growing market with a CAGR of 26%, followed closely by Latin America (LATAM) at 19%. These emerging markets are demonstrating strong growth potential despite their currently smaller share of the global market. The Asia-Pacific (APAC) region holds 17% of the market share for women’s health dietary supplement launches with a CAGR of 5%, while North America (United States and Canada) accounts for 30% of the market share with a CAGR of 7%.
These figures indicate that while Europe remains the primary market for women’s health dietary supplements, the rapid growth in emerging markets presents significant opportunities for global companies.
Focus on Menstrual and Menopause Health Products
As female consumers increasingly prioritize menstrual health, new product launches in menstrual-related dietary supplements have been on the rise. The share of these products in women’s health dietary supplement launches has grown from 17% in 2020 to 24% in 2024, highlighting the increasing market demand for products that alleviate menstrual discomfort and regulate menstrual cycles. The global CAGR for new product launches in menstrual-related dietary supplements was 22% from April 2019 to March 2024.
Menopause health products are also expanding rapidly, with a global CAGR of 14% for new product launches targeting menopause from April 2019 to March 2024. Brands such as Health And Her in the UK have introduced innovative products like the “Perimenopause Supplement,” which supports physical and mental well-being, regulates hormonal activity, and reduces fatigue to help women navigate the perimenopause stage more comfortably.
Conclusion
The women’s health market is experiencing rapid growth, particularly in the dietary supplement sector. With increasing consumer demand for health products designed specifically for women, the global market is facing new challenges and opportunities. Companies across both established and emerging markets are actively developing innovative products to meet the unique needs of women at various life stages, driving growth and transformation in this dynamic industry.
